Poster

About ArtGround Business

ArtGround sell finest evocative poster from painting, graphic or photography exhibitions for decor.
The profit margins on sales are very high, comparable only to the pharmaceutical or beauty sectors. In fact, the retail price is 50 to 100 times higher than the production cost.
Our poster have a similar price to the competition, but have higher perceived value because they are limited and numbered editions, embellished with a dry stamps and guaranteed as original by holograms.

Fine Art Poster

Target: the Fine Art sector offers posters for more traditional or professional customers.

Graphic Art Poster

Target: the Graphics sector offers posters for younger and unconventional customers.

Photography Art Poster

Target: the Photography sector offers posters for the most modern and refined customers.

Original Artworks

ArtGround also sells original artwork: paintings, drawings and sculptures by figurative artists, selected for their aesthetic, antiquarian or collectible value.

Art Multiples

ArtGround also sells perfect reproductions of sculptures and bas-reliefs, in a few units, identical to the original, but at an inviting price for anyone.

Artistic Craftsmanship

ArtGround can market by sites as Etsy and Amazon artistic italian craftsmanship using alabaster from Volterra, glass from Murano, clay from Impruneta, marble from Carrara.

Strategic plan 2023

Plan: development of the e-commerce site and opening to large international retailers.

Strategic plan 2024

Plan: commercial development through selected new collaborators and partners.

Strategic plan 2025

Plan: development of complementary offers to increase customers and earnings.

S - Strengths

Our business plus

W - Weaknesses

Disadvantage relative to competitors

O - Opportunities

Our advantages over the competitors

T - Threats

Elements that could cause problems

Competitive ArtGround Positioning

The comparison with the main 15 competitors about 8 parameters indicates the excellent competitive positioning. In fact, on the scale from 3 to 8, ArtGround gets 7 points, followed by second in the ranking, with 6 points.

ArtGround site comparison

The ArtGround site is on an Italian platform, with training, assistance, control, updating and protection (hacker, etc.) services included in the fixed low periodic cost.
- The development and updating of the site takes place with the Drag&Drop system, i.e. without codes, but with a visual system of pre-set and ready-to-use options, so that even a beginner can work on the site after a few minutes of teaching practices and of the tests.
- Ready-to-use functions cover all e-commerce and marketing needs (see photo), others are possible by incorporating specific codes.
- A comparison between the ArtGround template and Shopify (the popular platform for e-commerce sites) templates, is available in the live demo with the following links of Artworks, Artfy and Art House.

ArtGround.it